There is a 'rumour' that our courses are hard and our students' study pressure as well as workload is heavy; and also our student will be judged if their presentations are not professional.

Well, it is somewhat true. We are unique in Hong Kong and we trust and keep high expectation on our students both in terms of their academic performance and personal development as we aspire to cultivate tomorrow's leaders for the creative industry in Hong Kong. We believe that everyone can be a professional designer after he or she is well trained and nurtured. We encourage "Work Hard, Play Hard" to bring out the best potentials of those future designers. That is reflected in our graduates' performances and industry partners' feedbacks. Together with our learners, we engage in design with the motto 'Design can change the world'!